There’s a myth going around that digital natives have short attention spans. Anyone who believes this has obviously never watched an eSport gamer be consumed by tactics and strategies in the immersive world of virtual competition.
It’s not only the competitors themselves who are fully dialed in, but the fans who watch live in dedicated arenas and the millions who tune in for free on YouTube, Twitch, and Facebook. The huge attraction of eSports is the unprecedented level of engagement it offers fans among themselves and with the players and teams competing in tournaments and leagues worldwide.